There are some DIANA shops located on main streets in Japan (flagship shops).
A large selection of numerous designs are available. China Union Pay cards are also accepted. All main street stores are duty free.
Please stop by during your visit to Japan!
*Some items are not duty free.

~ GINZA DIANA GLOBAL WEBSHOP Official online shop ~

You can buy our shoes and bags at online shop.
The page moves to our online shop when you click the below image.

【About 'DIANA'】

DIANA Co., Ltd. is a Japanese women's shoe store that sells fashionable shoes and handbags for women. While maintaining a stable position in the 60 years since it was first established in Ginza, Tokyo, it is also one of the largest shoe stores in Japan that always stays ahead of the curve , creating brand new fashion culture in line with its feature of offering fashionable items.

At DIANA, we emphasizes ‘Made in Japan' and ‘DIANA original' as our motto, and persistently incorporate only the best materials, colors, decorations and other fine details in our shoes that are both comfortable and stable.

DIANA considers when, where, and with what you will wear our shoes. We offer an extensive selection of shoes from elegant high heeled designs for work or a date to cute casual designs that ensure easy comfort for shopping.

If you are a fan of fashion, we promise you that DIANA will be your perfect fashion partner.

Try a pair and see for yourself!


DIANA Co., Ltd.

Established: 1953

Harajuku Head Office: 1-8-6 Jingumae (Harajuku), Shibuya-ku Tokyo

Ginza Main Store: 9-6 Ginza 6 chome, Chuo-ku, Tokyo

Annual sales: 13.9 billion yen (approx. 1.1 billion RMB)

Number of employees: 412

Number of offices: 83 offices around Japan Shop List

*as of February 2011


1953 Established Diana Shoe Store Co., Ltd.
1960 Prepared shoes for then Princess Michiko (the current Empress Michiko).
1974 Completed the 9 floor head office and main store in Ginza.
1980 Implemented a cutting-edge online system for all stores
1988 Changed the company name to DIANA Co., Ltd.
1989 Received a letter of appreciation from then President Aquino for relief efforts
   after the earthquake in the Philippines
2001 Opened the first online shoe shop in Japan
2011 Opened an online shop for oversea customers

Copyright DIANA Co., Ltd All Rights Reserved.